Korea First Rent A Car to introduce the Enterprise Rent-A-Car and Alamo brands to the South Korean market Two of the world's top car rental brands are gaining a foothold in South Korea for the first time. Today, Enterprise Holdings announced an agreement with Korea First Rent A Car to add new franchise locations featuring car rental options from Enterprise Rent-A-Car and Alamo. Founded in 1992, KFR has a well-established presence at U.S. military facilities in South Korea and a strong roster of